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Search engine optimization, better known as SEO is an extremely competitive and important marketing tactic that requires an up to date understanding of the current search formulas used by major search engines. SEO rank and listing is based on a couple of factors: original content that contains pertinent keywords, and link popularity - the number of relevant incoming links to a website. Other factors are the navigation structure of the site, the way content is displayed/coded, underlying code (programming), and how a site appears to the search engines.

What is Search Engine Optimization
Search engine optimization, better known as SEO is an extremely competitive and important marketing tactic that requires an up to date understanding of the current search formulas used by major search engines. SEO rank and listing is based on a couple of factors: original content that contains pertinent keywords, and link popularity - the number of relevant incoming links to a website. Other factors are the navigation structure of the site, the way content is displayed/coded, underlying code (programming), and how a site appears to the search engines.